Half truths, mistruths and anything but the truth— a brief history of a century of wartime propaganda

Those who can make you believe absurdities can make you commit atrocities.

—Voltaire

The government of the United States had a major problem. It was April 1917, and on the sixth day of that month, eager to get into the First World War, they declared war on Germany.

Their big problem was this.

Although the American government was up for a fight, the American public was steadfastly pacifist. They saw the war in Europe as just that, a European war, nothing for them to get themselves involved in. Something clearly had to be done to get the population of the United States into a more warlike frame of mind.

On April 13, 1917, president Woodrow Wilson set up the Committee for Public Information, or the Creel Commission as it came to be known. The commission was headed by George Creel, a well-known muckraking journalist, the other formal members being the secretaries of war, state and the navy.

With the Creel Commission’s arrival, modern wartime propaganda in the media age was born. Its aim was to turn pacifist America into a society thirsty for war, to make patriotism and hatred of all things German the noblest aim of every American citizen.

In this the Creel Commission was spectacularly successful. Within months of its formation the American public’s mind was filled with hatred for Germany, German immigrants, anything at all German.

How did the Creel Commission manage to engineer such a remarkable turnaround in public opinion in such a short timeframe?

Quite simply, the Creel Commission understood how to use the media that was available to them (radio, telegraph, films, newspapers, &c.), and harnessed it to change public opinion, with appeals to patriotism and a huge disinformation campaign.

Blatant lies about German soldiers murdering babies and hoisting them up on their bayonets were spread, lies supplied by the British intelligence services, whose stated aim was to control the thoughts of the world (or more specifically at that time the thoughts of the influential intellectual and political classes of the United States). These lies were so powerful that they still persist to this day.

The Creel Commission distributed pamphlets, urging the public to keep an eye open for German spies and recruited the then fledgling Hollywood film industry to produce luridly titled films, such as To Hell with the Kaiser, The Claws of the Hun and The Kaiser, the Beast of Berlin.

The Four Minute Men

Telegraphs, cables, radio, all were employed to turn the American population against Germany and all things German, but Creel’s real master stroke was the creation of a group of orators who came to be known as The Four Minute Men.

June 5, 1917, was the date set when all males would have to register for the draft. Many feared a repeat of the draft riots of the Civil War (one of the causes of those riots being a provision whereby those able to afford three hundred dollars could pay a substitute to go and fight for them).

One month before draft registration George Creel unleashed the Four Minute Men on the American public. Their first subject was Universal Service by Selective Draft. In movie theatres the length and breadth of the United States a slide was shown announcing the appearance of the local Four Minute Man.

He would deliver a speech which was never longer than four minutes, a speech designed to stir patriotism and anti-German feeling in the audience.

Four Minute Men were usually local professional men possessed of good public speaking skills, and from May 12 to May 21, cinema audiences were harangued by 75,000 orators, promoting the idea hat in honour of future draftees, registration day should be treated as a festival of honour.

The Four Minute Men were spectacularly successful. On draft registration day, ten million men signed up, where only two months previously no one had wanted anything to do with a European war.

The Four Minute Men went on from this triumph to address their audiences on such topics as Why We Are Fighting and What Our Enemy Really Is. They spoke at lodge and labour union meetings, lumber camps and on Indian reservations.

They operated in 153 universities, there were even junior Four Minute Men who spoke in high schools. By the time the war was over they had given 755,190 speeches to a total of over 314 million Americans. They reached more than 11 million people a month and were the First World War’s most effective form of propaganda.

With the United States finally in the war, and with ever-growing rumblings of discontent and fears of revolution on the home front, the writing was on the wall for the German war effort.

When Germany finally surrendered in 1918, many people on both sides came to realise the huge part that propaganda and the Creel Commission had played in the German’s ultimate defeat, not least among them an Austrian corporal with a funny toothbrush moustache who was to learn the lessons of the Creel Commission well, indeed he was to learn them to devastating, truly devastating, effect.

Right up to the present day the lessons of the Creel Commission are evident whenever states have to convince their populations of the correctness of their decision to go to war, or their support for one side over another in some conflict in which they are not directly militarily involved.

Ruthless

In the very recent past we have seen the Israeli propaganda machine at its ruthless best, defending the Zionist state’s armed wing, the IDF, as it behaved in a manner which would have drawn admiring looks from any playground school bully.

Whenever Israel was challenged or in any way criticised on the enormity of its actions in Gaza, the stock answer on our television screens from a string of literate, media trained Israeli spokespersons was that Israel had the right to protect itself from rockets fired from Gaza.

The lack of questioning of the Israeli government’s party line by a supposedly free media in so-called Western democracies shames those newspapers, radio and TV stations which failed to do so. No reporters were allowed into Gaza and in the hugely compliant mainstream western media, few even bothered to ask the questions, What have you got to hide? or even, But why are Hamas firing rockets into Israel?

Barely anyone connected to the mainstream media explored or attempted to explain the history of the Palestinian conflict, and there was very little mention of the fact that since the Israeli withdrawal from Gaza in 2005 they have mounted what in mediaeval times would have been called a siege of that city.

And while many may disagree with Hamas they are the democratically elected ruling party in Gaza.

Shamefully biased

While there was no chance of Israel losing militarily, there was even less chance of them losing the propaganda war in the west, thanks to the shamefully biased coverage that the savage attack on Gaza received from the compliant BBC and western news channels and newspapers. (I consciously use the word attack and not war, because war hints at some level of comparable military ability.)

No one, however, should really be surprised by the BBC’s compliance. Its attitude toward the Palestinians during the attack was augmented soon after by its shocking and disgusting refusal to broadcast the aid appeal for Gaza, which brought it condemnation from all sides. The BBC pleaded protection of its independence and impartiality, but the corporation is not now, and never has been, a neutral organisation.

Even in its early days, in 1926, during the general strike, it would not allow Ramsay MacDonald the right of reply to Conservative prime minister Stanley Baldwin. Lord Reith, the BBC’s first director, outwardly gave the impression that he was keen to defend the corporation’s independence and impartiality from the intrusion of the state, but in reality he was prepared to block any views being aired which did not chime with those of Baldwin’s Tory government.

Bearing this in mind, the shockingly biased reporting we viewed on our screens should not leave anyone open-mouthed with astonishment. If a crude rocket fired from Gaza fell on an empty school in Israel, this would receive equal or better coverage than the fact that weapons using the latest technology were falling on occupied buildings filled with real people in Gaza.

Propaganda, it would appear, is not just about stirring up patriotic feelings and creating hatred for the enemy, it can also work at a very effective level for the state by promoting one side’s view in a conflict while largely ignoring the other’s. It can also be a powerful manipulator of perception by what it chooses to omit to tell us.

Not that Gaza is the only example of state propaganda at work in recent times. In the build-up to the invasion of Iraq in 2003 we were assured that Saddam Hussein had weapons of mass destruction; there were sexed up dossiers designed to scare us; the Iraqi people deserved democracy and not some tyrant ruling over them; and that we were just the people to deliver that democracy to them.

Of course Saddam Hussein was an evil tyrant, but he did not officially become so in the eyes of the West until he invaded Kuwait and threatened the flow of oil to the west. Up to that point he had been a puppet of the west, had even been armed by them, basically allowed to do what he wanted in his own little fiefdom.

When he gassed the Kurds at Halabja in 1988 it didn’t cause too much of a stir in the western media, but once he stepped out of his little box and into Kuwait he became the devil incarnate. Following the first Gulf War there followed a long period leading up to the second, in which sanctions and propaganda were the weapons of choice.

Fever pitch

In the year leading up to the invasion in 2003, the propaganda reached fever pitch. The gassing of the Kurds at Halabja went from an event which had been largely ignored and became a crime against humanity, and the alleged possession of weapons of mass destruction was high on the agenda as a reason for invasion as Saddam was demonised by his former friends.

Sexed up dossiers flew in the face of the evidence of the weapons inspectors who had quietly but effectively been disarming Iraq since the end of Saddam’s invasion of Kuwait. The propaganda machine went into overdrive, and yet, it didn’t quite succeed, as millions took to the streets around the world to demonstrate against and oppose the planned invasion.

But they went and did it anyway (which is fair comment on the kind of democracy that we live in, and by extension also the one which was planned for Iraq). Of course, no weapons of mass destruction were found, but Saddam was overthrown and Iraq got its democratic government. Oh, yes, and western companies did rather well out of the reconstruction of Iraq.

However, the fact that so many people opposed the war in Iraq demonstrates that even the most vehement state propaganda cannot fool all of the people all of the time. And despite the age of the embedded war reporter being upon us, where reporters are given guided tours of the battlefield rather than roaming free to report what they see, still the truth of the horrors of war, and the things done in our name, occasionally seeps through.

Remember the pictures from Abu Graibh of the torture taking place there? Or the iconic picture of the little Vietnamese girl horribly burned by napalm fleeing her village? Or Seymour Hersh’s uncovering of the My Lai massacre in Vietnam?

Hersh was not actually in Vietnam, but uncovered the story by following a trail of rumour and stories around the United States. Which can only leave you wondering what the huge press corp actually in Vietnam were doing to fill in their time.

Even now, we are living through a time of war time propaganda, as our liberties are curtailed and the state places us all under increasing surveillance, all necessary, we are told, if we are to win the War on Terror.

As socialists, we understand that to win the current war on terror is actually quite easy, it’s just a matter of stopping invading other countries to plunder their resources. By making others feel more secure we thus increase our own security, it’s that simple. Resources thus saved could be used to fight the real wars on terror, such as the terror of the elderly, living on pittance pensions, having to choose between eating or heating their homes in winter.

However, I digress.

From the Creel Commission to the War on Terror, state wartime propaganda has tried, through various mechanisms and with varying degrees of success, to unite populations behind the state’s view.

Ironically, however, a side effect of the creation of the Creel Commission was to have devastating consequences for the left in the United States.

During the First World War, in the States, nearly nine million people worked in war industries and a further four million were in the armed forces. When the war ended, economic difficulties and labour unrest rose to the surface as war industries were left without contracts, leading to many being made redundant.

There were two main union/socialist groups in the United States at that time—The Industrial Workers of the World (the IWW or Wobblies), led by Bill Haywood, and the Socialist Party, led by Eugene Debs.

The Russian Revolution was still fresh in many minds and there was a widespread paranoia regarding anarchists, communists, socialists and dissidents. Following a string of bombings by anarchists, America was beset by fear, in what was to become known as the Red Scare.

Because the IWW and the Socialist Party had both been outspoken objectors to the war, this made them unpatriotic in the minds of much of the American population, and to be even loosely associated with them would arouse suspicion.

A shipyard strike followed by a general strike in Seattle in 1919 was wrongly attributed to the IWW. Charges that they were inciting revolution were levelled against them. Newspaper headlines across the country urged that the strike be put down. The mayor of Seattle guaranteed the city’s safety by announcing that 1500 police and the same number of troops were available to him to break the strike. The strikers, fearing they couldn’t succeed, and might damage the labour movement, called off the strike.

Demonised

All strikes in the next six months were demonised in the press as plots to establish communism, conspiracies against the government and crimes against society.

May Day rallies in 1919 in Boston, New York and Cleveland ended in riots and on June 2 another multi-state bomb plot was uncovered, all leading to an increase in tension, in which workers who went on strike were seen as enemies and fair game for persecution.

The Boston Police went on strike in September, as did the steel workers in a nationwide strike a few weeks later. The Boston police were sacked and replaced, and the steel strike ended without the workers getting any of their demands.

Strikers were branded red and unpatriotic as a general state of hysteria swept the nation. Colleges were seen as hotbeds of revolution and current or prior membership of a leftist organisation led to many secondary school teachers being dismissed.

The Justice Department formed the General Intelligence (or anti-radical) Division of the Bureau of Investigation. It compiled 200,000 cards in a filing system detailing radical organisations, individuals and case histories nationwide.

Thousands of alleged radicals were deported or imprisoned. Counsel was often denied, they were not allowed contact with the outside world and they were often beaten and held in inhumane conditions. (So, Guantanamo was nothing new in America’s history!)

On January 2, 1920, in 33 cities across the United States, more than 4000 supposed radicals were arrested. The New York legislature expelled five socialist assemblymen and 32 states passed laws making it illegal to fly the red flag.

Eventually, saner heads prevailed. Twelve eminent lawyers published a report detailing and condemning the Justice Department’s abuse of civil liberties. The decision to bar the socialist assemblymen was treated with disgust by newspapers and many prominent politicians of the day.

Newspapers came out against proposed anti-sedition bills, in which they saw the seeds of censorship, and business leaders realised that deporting immigrants (many of whom were wrongly branded communist) was leading to the loss of cheap labour. Finally, the Red Scare fizzled out.

Before it did so, however, the propaganda techniques created by the Creel Commission in wartime had extended its tentacles into peace time and dealt a major blow to the left in the United States.

It also gave birth to the modern day public relations business which, with its agenda of controlling the public mind, has never looked kindly on the left, neither in peace time nor in time of war. But it has never been able to quite kill the left off, either.

It should not be forgotten that around the time the Creel Commission was inciting a pacifist population to war that, on the other side of the Atlantic, John McLean stood in the dock of the High Court in Edinburgh on May 9, 1918, charged with incitement to mutiny and sedition, and uttered the unforgettable words, I stand here, then, not as the accused, but as the accuser of capitalism, dripping with blood from head to foot.

State propaganda may commit vast resources to induce their populations to approve of their military ventures, but by putting a socialist perspective on the facts we can always see through the lies and deceptions and shine a light on their darkness.